The Dsquared2 campaign for spring-summer 2024 infuses a nostalgia for the audacious spirit of the 90s grownup leisure scene, serving as a vivid backdrop to its assortment. Artistic director Giovanni Bianco and photographer Nadia Lee Cohen seize this essence, producing provocative and classy photos.
Dsquared2 Spring/Summer season 2024 Marketing campaign
The marketing campaign stars, together with Tony Ward, Natasa Vojnovic, Brady Johnson, Hudson Primo, and Mahi, deliver an electrifying power to the scene. The hanging commercial unfolds in opposition to the evocative settings of classic vehicles and palm-lined drives, highlighting the fashions’ dynamic expressions and the styling of Haley Wollens.
The season’s collection blends traditional insurrection combined with refined aesthetics. Ensembles embrace wardrobe staples revisited with a nostalgic lens, together with a knitted polo shirt paired with distressed denims. An identical tweed jacket and shorts outfit, trimmed with denim, bridges conventional tailoring with fashionable streetwear vibes.
The palette primarily revolves round darker shades, punctuated by vibrant colours and complicated equipment emphasizing an opulent but playful attract.
Dsquared2’s marketing campaign pushes trend boundaries whereas sustaining a wink to cultural touchstones. It’s a celebration of non-public fashion and freedom, reflecting an understanding of trend as a private assertion.
Because the fashions traverse this fastidiously curated marketing campaign world, they showcase Dsquared2 clothing that narrates a narrative of defiant glamour and eclectic sophistication.
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