Emma Chamberlain, Amelia Gray Star in Miu Miu L’Été Ad

Miu Miu’s 2024 L’Été marketing campaign captures a recent perspective on basic summer time vogue, mixing conventional kinds with a distinctly trendy edge. The advertisements, photographed by Richard Kern in New York, characteristic a dynamic forged that features social media influencer Emma Chamberlain and fashions Amelia Gray, Mica Kendall, and Rose Daniels.

Miu Miu L’été 2024 Marketing campaign

Actor Jasmin Savoy Brown and musicians Angel Haze and Lexie Liu additionally spherical out the expertise. Every forged member embodies Miu Miu’s imaginative and prescient for a classy, up to date summer time. This season’s assortment highlights a shade palette of impartial tones with key items similar to linen slip attire, jersey polo tops, tennis skirts, and crisply tailor-made cotton shirts.

The casual elegance of those clothes is additional accentuated by their presentation in opposition to on a regular basis home backdrops, highlighting the wearability and flexibility of the designs. The equipment, notably the Wander and Ivy baggage, are showcased in pure supplies.

Styled by Lotta Volkova, these equipment punctuate the collection with a way of relaxed sophistication. This strategy marks a continuation of the model’s current emphasis on accessory-centric storytelling, beforehand seen in a leather goods ad that includes Gigi Hadid, which leaned into retro-inspired aesthetics.