In an modern transfer, Ray-Ban and Meta have joined forces to launch their second-generation sensible glasses, the Ray-Ban | Meta. Enlisting the star energy of musicians Erykah Badu, Coi Leray, and the rising tennis sensation Coco Gauff, the marketing campaign is a vibrant showcase of non-public fashion and cutting-edge expertise.
Beginning at a worth level of $299, this assortment brings a recent perspective to smart eyewear. It captures the essence of the Ray-Ban brand and seamlessly integrates Meta’s technological prowess, permitting wearers to remain related with the world in a hands-free, immersive method.
Erykah Badu for Ray-Ban Meta 2023 Advert
The promoting marketing campaign is a journey by means of these celebrities’ private lives, every bringing their distinctive aptitude to the forefront. Erykah Badu, recognized for her eclectic and distinctive vogue sense, pairs the Ray-Ban | Meta glasses with a shocking multi-colored plaid jacket complemented by textured cloth, completely encapsulating her inventive spirit.
Coco Gauff for Ray-Ban Meta
Alternatively, Coco Gauff, a beacon of youth and athleticism, presents a extra relaxed vibe. She’s seen in an off-the-cuff tank prime and saggy pants, surrounded by tennis balls, demonstrating the glasses’ versatility and attraction to a youthful, sportier viewers. From optical to sunglasses styles from the brand, Coco channels a cool vibe.
Coi Leray for Ray-Ban Meta
Coi Leray provides one other dimension to the marketing campaign, mixing informal stylish with the cutting-edge performance of the Ray-Ban | Meta sensible glasses. Her fashionable crop prime and embellished denim ensemble, set towards a backdrop of vibrant avenue artwork, speaks to a technology that values each fashion and substance.
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