Esther Cañadas Celebrates Balmain Hair’s 50th Anniversary

With the fiftieth anniversary of Balmain Hair, the brand new marketing campaign is a monochromatic imaginative and prescient celebrating the model’s storied historical past and future. The visuals are a putting homage to traditional sophistication with a recent twist, showcasing the luscious locks which have change into synonymous with the haircare model.

Balmain Hair fiftieth Anniversary Marketing campaign

The enduring Spanish fashions Esther Cañadas and Jon Kortajarena grace the commercials with an aura of confidence and attract. Their actual friendship interprets right into a compelling dynamic on digital camera, presenting intense gazes and on-trend hair lensed by Quentin de Briey.

The marketing campaign unfolds a story of textures and contrasts throughout the black and white photographs. Along with her voluminous blonde tresses, Esther embodies the model’s dedication to luxurious hairstyles. The work of Balmain Hair creative director Ilham Mestour is clear, as every strand seems infused with motion and life, regardless of the stillness of the picture.

With the selection of apparel complementing the hair’s assertion, Esther dons a pointy tuxedo jacket, a form-fitting knit gown, and a daring prime with a plunging neckline crafted to intensify the voluminous nature of the hairstyles.