Within the corridors of time, vogue typically finds itself on the crossroads of innovation and nostalgia. Luigi Bianchi’s fall-winter 2023 marketing campaign is a mirrored image of this journey. Bathed in muted tones of a bygone period, the marketing campaign breathes life right into a wealthy tapestry of sartorial class.
The backdrop, paying homage to an old-world allure, performs host to a curated assortment that tells tales of locations and journeys, each bodily and metaphorical.
Luigi Bianchi Fall/Winter 2023 Marketing campaign
Alexis Maçon-Dauxerre, the face of the marketing campaign, effortlessly captures the essence of the Luigi Bianchi man. He’s an emblem of timeless class within the peaceable hues of pearl gray, milk white, midnight blue, and a tantalizing amaretto. These colours wrap round him, from structured jackets to fluid coats, in supplies as lavish as cashmere.
Patterns just like the Glen checks function a picture from the previous, making certain the gathering’s deep roots in historical past are by no means forgotten.
But, Luigi Bianchi’s prowess lies in reflecting the past and marrying it with the modern. The gathering seamlessly weaves the normal with the trendy. Jackets with a number of pockets and a stellar leather-based racer jacket reveal the model’s dedication to addressing the practical wants of as we speak’s man, all whereas evoking an environment wealthy in legacy and class.
On this fall-winter rendezvous, Luigi Bianchi reminds us that vogue is as a lot about the place we’ve been as it’s about the place we’re going.
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