Ferragamo Pre-fall 2024 Campaign: Sands of Style

The Ferragamo pre-fall 2024 commercial exudes a refreshing aura that evokes the sensation of an infinite summer season, with Luca Lemaire returning because the face of the campaign. Photographer Harley Weir captures the season—a narrative that seamlessly blends components of fantasy and tangible actuality, reflecting the imaginative and prescient of Ferragamo Inventive Director Maximilian Davis.

By means of Weir’s artistic lens, Italian sculptures are remodeled into ephemeral sandcastles, offering a backdrop that completely enhances the fluidity of the clothes.

Ferragamo Pre-fall 2024 Marketing campaign

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This season’s assortment is a tribute to the benefit and vitality of summer living. The designs effortlessly bridge the hole between Ferragamo’s wealthy heritage and modern innovation, as seen in using raffia, a nod to the model’s early work.

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The campaign showcases the essence of summer season, that includes leather-lined woven consumers and intricately crafted cut-out totes juxtaposed in opposition to the relaxed silhouettes of pajama tailoring. Davis’ skillful mixture of high-end refinement and approachable allure aligns seamlessly with Ferragamo’s long-standing design philosophy.

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By infusing acquainted components with recent innovation, Davis explores the signature points of his tenure at Ferragamo—presenting a spread that immerses its man in a tranquil trance the place fantasy and actuality are artfully blurred.

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