From Day to Night in Ibiza

Basking within the glow of Ibiza, the Jimmy Choo spring-summer 2024 marketing campaign delivers a mix of informal sophistication and nighttime glamour. The radiant power of the island is matched by mannequin Vivienne Rohner, captured by means of the lens of Stas Komarovski.

Jimmy Choo Spring/Summer season 2024 Marketing campaign

Embracing the theme of Assertion Glamour, the marketing campaign showcases a hanging assortment the place each bit instructions consideration. The narrative woven by means of the visuals is evident: this season of Jimmy Choo is about assertive equipment.

This ranges from boots that make an entrance to strappy sandals that exude confidence. There are additionally mules that carry the story of a day spent below the Mediterranean solar into the attract of an island evening. The spring line displays the gathering’s transition from the 2024 bridal series to on a regular basis glamour.

Inventive director Sandra Choi has orchestrated a lineup that performs with trendy monochromes and spirited graphic purposes, crafting a playful but assured picture. The Jimmy Choo Drop Heel is reimagined, evolving into modern micro-heel slingbacks and vivacious strappy sandals which can be each an ode to the previous and a nod to the longer term.

The equipment, together with assertion purses, characteristic a mix of performance with the flamboyance of spring. Finishing the imaginative and prescient, the wonder group, led by hairstylist Damien Boissinot and make-up artist Cyndle Ok, crafts seems which can be as unassuming as they’re hanging.