Hole has tapped Fabiola Torres to be international chief advertising and marketing officer, the corporate stated Wednesday. In her earlier function at PepsiCo, Torres served as advertising and marketing chief for its vitality drinks enterprise and Hispanic enterprise unit, in response to her LinkedIn.
The worldwide chief advertising and marketing officer place is a brand new function for the corporate, and can oversee the model’s advertising and marketing, artistic, visible merchandising, retailer expertise and operations groups.
Previous to PepsiCo, Torres has served management roles at Nike and Apple. As head of world sneaker tradition at Nike, Torres helped launch the primary Nike Sneakers vacation spot as a cell app, in response to Hole.
“It was extremely necessary to carry on a frontrunner who can navigate transformation, construct manufacturers that form tradition, and lead with objective,” Hole model CEO Mark Breitbard stated in an inside memo saying Torres’ rent.
Be taught extra:
Hole’s new CEO is thought to be the architect behind Barbie’s sensational comeback. Can he replicate the playbook to avoid wasting a $15 billion trend empire?
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