Gigi Hadid Lightens Up Jacquemus Fall 2023 Ad Campaign

When type repeatedly takes on new types, Gigi Hadid serves because the face of Jacquemus‘ playful fall 2023 marketing campaign. Aptly named Le Chouchou, the gathering takes you on a style journey. The designs function a nod to the ever-graceful Princess Diana with an 80s aesthetic.

Gigi Hadid for Jacquemus Fall 2023 Marketing campaign

Photographer Johnny Dufort collaborates with stylist Ursina Gysi, crafting photos that resonate past the body. Within the Jacquemus fall 2023 marketing campaign, Gigi strikes poses that rewrite the norms, akin to her debut in a ball-shaped costume that defies gravity.

One other standout: an off-the-shoulder costume with polka dots accentuated by mutton-chop sleeves, taking part in a daring recreation with proportion. It”s a press release difficult the normal cloth of class.

Gigi’s attract transcends the standard. In a single intriguing {photograph}, she reclines in a spherical tub, bubbles frothing round her like a glass of champagne topped with a single cherry. One other body zeroes in on her face, adorned by a round headpiece, including a sculptural aspect to the marketing campaign.

This season, Gigi isn’t simply gracing Jacquemus; she’s additionally the face of Versace and BOSS. But, it’s right here within the Le Chouchou assortment that she engages in a playful but polished dance with the digital camera.