Giorgio Armani, Paolo Roversi Front La Repubblica’s New Menswear Magasine

On Thursday, Italian newspaper La Repubblica printed the primary challenge of its new mens trend and life-style complement, U.

Nikolai Von Bismarck photographed Italian trend entrepreneur Giorgio Armani for considered one of two covers; a Paolo Roversi shoot styled by Robbie Spencer was the opposite.

La Repubblica has ramped up its trend protection since Emanuele Farneti, former editor-in-chief of Vogue Italia, joined in 2021 to revamp trend content material on the publication.

As editor-in-chief of womenswear complement D, Farneti has elevated the frequency of publication and honed a extra upscale picture, in addition to including a house and design complement, Door.

The brand new imprint will publish 8 to 10 points per 12 months. Paris-based stylist Giovanni Dario Laudicina will function trend director and Ben Kelway as artistic director.

“There’s a hole available in the market for a males’s trend journal,” Farneti stated. “Most publications appear a bit ashamed to actually have interaction with males’s trend, they like to solely present it utilizing celebrities … We wish to have a powerful concentrate on the garments — at the very least 50 % about trend — taking one of the best worldwide photographers and stylists and bringing them into the menswear narrative.”

The opposite pillar of the journal’s content material will probably be “speaking to probably the most attention-grabbing folks,” Farneti stated.

A key problem for the menswear complement will probably be balancing present, attention-grabbing males’s trend with extra traditional type that appeals to La Repubblica’s broad readership.

“As a complement, you may’t be edgy. On the identical time you don’t wish to be too conservative otherwise you received’t be related,” Farneti stated.

Convincing luxurious manufacturers to promote and be shot alongside cheaper manufacturers — ones extra readers can really purchase — is one other problem, Farneti stated.

Study extra:

Paolo Roversi: ‘The More We Think, The Less We See’

In a trend world saturated with social media and bracing for the rise of AI, the photographer continues to defend an analogue, embodied strategy to image-making.