Within the style coronary heart of Milan, Gucci’s fall-winter 2023 marketing campaign borrows town’s knack for design, pairing it with a vivid inexperienced backdrop that pays delicate homage to the model’s Italian roots. Fashions Aboubakar Konte and Brando Erba turn into the protagonists of this visible story, captured by David Sims.
Gucci Fall/Winter 2023 Marketing campaign
Alastair McKimm steps in because the marketing campaign’s stylist, curating ensembles which can be nods to Gucci’s iconic previous but remarkably modern. The tailor-made blazers replicate an extended line of Italian tailoring experience.
On the identical time, the flared, pleated trousers function a counterpoint, injecting a dash of ’70s rebellious spirit—a transparent departure from the form-fitting, minimalist silhouettes which have dominated males’s style lately.
Signature items just like the Gucci Double G belt and the enduring loafers are given prime actual property within the marketing campaign. They’re a style lexicon reflecting a lineage of Italian craftsmanship that has lengthy captivated world audiences, from Hollywood’s red carpets to the informal class of on a regular basis put on.
Teamed up with monogram baggage, they spherical off a marketing campaign that skillfully balances the ever-changing calls for of recent style with a sturdy spine of timeless classics.
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