Gucci Lido Makes Waves with Summer 2024 Capsule Collection

Gucci dives into the summer season season by unveiling the Gucci Lido assortment for 2024. Impressed by the idyllic seashore golf equipment dotting Italy’s shoreline, the gathering is the brainchild of inventive director Sabato De Sarno and takes type within the evocative pictures of Anthony Seklaoui.

Gucci Lido Summer season 2024 Capsule Assortment

The marketing campaign photographs are a medley of poolside and underwater vignettes splashed with shade and motion, highlighting the colourful essence of summer season. This season’s resort put on and swimwear designs are a fusion of type and performance, catering to aesthetic enchantment and luxury.

The gathering sees a reinvention of traditional purses such because the Gucci Jackie and GG Marmont, that are offered with up to date twists that talk to the laid-back luxurious of seaside dwelling. The designs from the leading purse brand boast novel textures like straw impact raffia, making them the proper companions for a trendy summer season escapade.

Following the excitement of the Valigeria campaign that spotlighted Kendall Jenner, Gucci Lido encompasses a numerous solid of fashions. In photographs and video, Betty Schupp, Camille Rowe, Gabriele Gherardi, He Cong, Jiahui Zhang, and Victoria Fawole seem.

The equipment within the assortment are enlivened with neon particulars, echoing the colourful hues and dynamic environment of coastal resorts. Gucci is set to reinforce this attract with pop-up shops in luxurious locations throughout the globe, together with Porto Cervo, Capri, the Hamptons, and Saint-Tropez.

The inventive imaginative and prescient of Riccardo Zanola shines by way of within the artwork route, complemented by the stylish stylings of Alastair McKimm. Thomas De Kluyver masterfully handles the wonder points for make-up and with Shay Ashual on hair.