Sabato de Sarno will likely be on a mission for the foreseeable to wipe the slate clear at Gucci. The designer began on a excessive by giving us a sneak peek at his first promoting marketing campaign as artistic director of the storied Italian vogue home again in August, unveiling a excessive jewellery marketing campaign starring mannequin Daria Werbowy. Now, following his debut assortment unveiled throughout Milan Vogue Week for Spring 2024, De Sarno’s first Gucci Valigeria promoting marketing campaign is right here, starring Kendall Jenner and Dangerous Bunny. All through the sequence of marketing campaign photos, impressed by celeb and paparazzi tradition, the couple roam the airport toting baggage from Gucci’s signature Savoy assortment whereas captured by photographer Anthony Seklaoui.
Finally, the top end result left quite a bit to be desired based on our boards. “An entire new degree of CRINGE! And after such a robust begin from Sabato de Sarno with the Daria Werbowy marketing campaign,” sighed vogue28.
“Phrases cannot fathom how a lot I resent every thing about this,” chimed in aracic.
“Gucci can’t be this determined!” exclaimed VERNIQUE.
“I’m sorry however that is poorly executed. How determined of them,” echoed TaylorBinque in settlement.
“They seem like a kind of annoying content material creator {couples} on the airport,” laughed PierreGotha.
Discussion board member Ihhbl described the marketing campaign as “CRINGE!” however do you agree?
See extra from the Gucci Valigeria promoting marketing campaign and be part of the dialog, here.
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