Michael Kors is popping a highlight on a worldwide concern—starvation. The Watch Starvation Cease philanthropic initiative enlists the assistance of Halle Berry and Kate Hudson with a brand new advert marketing campaign. Celebrating a decade of the venture, Kors is pulling out all of the stops this 12 months with superstar firepower and bespoke designs.
Halle Berry for Michael Kors Watch Starvation Cease 2023 Marketing campaign
Halle Berry, a long-time supporter since 2013, and Kate Hudson, who joined in 2015, are entrance and heart on this 12 months’s imagery. Their presence not solely graces the marketing campaign but in addition authenticates it—they’ve seen the World Meals Programme’s efforts firsthand, with Berry visiting Nicaragua and Hudson making her method to Cambodia.
Kate Hudson for Michael Kors Watch Starvation Cease 2023 Marketing campaign
As for the marketing campaign’s imagery, minimalism takes the stage to permit the message to shine. Photographer Cliff Watts captures both blonde actresses of their best mild. The impartial backdrop additional elevates the visible storytelling, making every look as impactful because the marketing campaign’s mission.
The special-edition assortment hitting the shops on October 1 is greater than style—it’s a mission in cloth and metallic. Created in collaboration with Sang Bleu, a New York-based inventive company, the gathering encompasses a watch, an natural cotton T-shirt, and a recycled canvas tote.
Sang Bleu’s inventive director, Maxime Plescia-Büchi, lends his geometric aptitude to the marketing campaign with a heart-shaped globe graphic. The design ties in completely with the optimism radiating from Michael Kors’ model whereas highlighting WFP’s trademark blue colour.
Every buy packs a philanthropic punch—each tote bought equates to 216 meals, and every watch interprets into 200 meals for youngsters in want. In additional Michael Kors information, uncover the model’s not too long ago launched fall 2023 campaign.
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