Heaven by Marc Jacobs x Blumarine Unite in Y2K Collab

Heaven by Marc Jacobs has joined forces with Blumarine to create an thrilling capsule assortment that pays homage to the style traits of the early 2000s. The collaboration showcases an attractive marketing campaign lensed by Petra Collins, with styling from Lotta Volkova.

Heaven by Marc Jacobs x Blumarine Collaboration Marketing campaign

Drawing inspiration from the highschool surroundings, the gathering’s 11 items take heart stage, exuding a youthful allure. Inside this curated lineup, one can look forward to finding eye-catching pink camouflage prints, intricately embroidered denim items, and classy child tees.

Notable standout gadgets embody flirty ruffled mini skirts, a shrunken denim jacket, and edgy distressed denims. It’s price mentioning that Blumarine’s spring 2023 ads have been just lately launched, showcasing a mermaid aesthetic. In the meantime, Heaven by Marc Jacobs launched their spring ads, embracing Americana type.

Nicola Brognano, the inventive director of Blumarine, expressed enthusiasm for the challenge, stating, “I used to be thrilled to have the chance to work on this challenge and had lots of enjoyable creating this particular assortment that merges Blumarine and Heaven by Marc Jacobs identities. Every bit of the capsule is a gem and really displays as we speak’s spirit, balancing ease and coolness in essentially the most female and lighthearted method.”

Ava Nirui, the inventive director of Heaven by Marc Jacobs, shared admiration for Blumarine, recalling her teenage years when she fell in love with the model’s female and aspirational style. She expressed her gratitude for collaborating with Nicola and praised his interpretation of Marc Jacobs’ model codes in his distinct Blumarine method.