H&M’s summer season 2024 assortment invitations a breeze of Brazilian-inspired type into this season’s wardrobe, launching a vibrant marketing campaign. The gathering, which shall be accessible on-line and in chosen shops from Could sixteenth, is captured by photographer Rafael Pavarotti.
H&M Summer season 2024 Marketing campaign
The H&M summer season 2024 marketing campaign options main fashions Vittoria Ceretti, Anok Yai, and Devyn Garcia, whose dynamic poses complement the gathering’s aesthetics.
This season, H&M focuses on free-flowing kaftans and solar clothes that blend modern style with conventional Brazilian parts, corresponding to daring, natural prints and electrical coloration schemes.
Crochet items and swimsuits supply chic solutions for beachside lounging and concrete summer season adventures. Equipment play an important function within the assortment, with chunky gold-tone jewellery, wide-brimmed hats, and strappy sandals finishing the outfits.
As H&M transitions from its resort 2024 Studio collection into the heat of the summer season season, it continues to mix modern design with cultural homage.
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