Holiday Email Campaigns 101 with FeedBlitz

The vacation season appears to creep up quicker and quicker as every year passes. And due to this, it’s by no means too quickly to get a jump-start on planning, content material creation, and income strategizing. This information covers a number of matters associated to all issues vacation e-mail campaigns to assist make this season your greatest but.

This information is split into 4 sections:

1. Planning and prepping your holiday campaigns.
2. Creative campaign ideas for the holiday season.
3. Design shortcuts for your holiday emails.
4. Incorporating email ads for the holidays.

Let’s dive proper in!

1. Planning and prepping your vacation campaigns.

When fascinated by the vacation season, it’s extraordinarily straightforward for a way of overwhelm to creep in. All of the emails. All of the promotions. All of the issues! And that’s on high of all of the actions outdoors your e-mail advertising.

However don’t have any worry — your planning information is right here! We break vacation marketing campaign prep into 4 steps:

• Strategize – Be aware of every part you probably did final 12 months, the large wins, and every part that missed the mark. Then on a separate sheet of paper, brainstorm all of the stuff you’d prefer to create this 12 months.
• Map – Collect all of your strategizing notes and think about your out there time and sources. That is the place you’ll map out what number of campaigns, their timing, and their content material. This ensures you’ll have time to create, ship, and handle every part over the approaching months.
• Create – Now it’s time to sit down down and hammer out the content material. Create the funnels and the kinds, add the tags, and do as a lot prep work as doable now, so that you’re not left typing out emails at midnight thirty on a winter’s evening.
• Check – Check, check, and check once more! The extra you’ll be able to check your content material earlier than sending it, the higher you’ll be able to tackle any sudden formatting or timing points.

With FeedBlitz, you’ll be able to ship check emails straight from the editor or the marketing campaign abstract web page or clone your mailing list (since you’ll have limitless mailing lists!) to create a check listing and have solely your self as a subscriber.

Dive into much more element on the above steps right here: Holiday Email Campaigns Made Easy, and make sure to obtain the vacation marketing campaign planner to assist with the mapping stage.

2. Artistic marketing campaign concepts for the vacation season.

Whether or not you’re an e-mail veteran or that is your first time sending vacation campaigns, determining what to ship could be essentially the most tough half. Under you’ll discover 4 concepts to assist jump-start your planning and strategizing efforts.

1. Supply exclusivity. Your e-mail listing is a cherished file of readers, prospects, and shoppers who’ve agreed to obtain content material from you, and the vacation season is a superb time to remind them of this. Supply exclusivity to your listing by sending a vacation present resembling content material designated solely in your subscribers. This may seem like:

   – One thing created only for them, which gained’t be posted to your website or social and solely be supplied free in your e-mail.
   – Early entry to a model new PDF or e-mail course.
   – A chunk of retired content material out of your vault.

2. Embrace the artwork of the countdown. You’re already engaged on a countdown to the vacations, so why not ship a countdown collection of emails? Consider shorter content material snippets resembling small surprises or treats, day by day quotes/prompts/questions, your favourite recipes or strikes, and so forth to ship in these countdowns.

   Primarily, you’re breaking apart bigger, longer emails into smaller, bite-sized items of content material. That is glorious for recipes, hobbies, occasions, and coupon bloggers. Some countdowns to contemplate:

   – 10 days of Fright Nights
   – 5 days of Thanksgiving prep
   – 8 days of Hanukkah
   – 12 days of Christmas

3. Give a contest or a collaboration a strive. This can be a area the place your creativity can actually soar, and never simply within the contests you run however within the collaborations you’re employed with. Take into consideration a contest for the very best pet costume in your viewers. At a minimal, that could possibly be one e-mail calling for entries, one to name for votes on the highest three to 5 submitted, and one to announce the winner. One thought = three totally different emails!

   The vacation season paves the way in which for extra artistic endeavors, so in the event you’ve been itching to department out a bit together with your emails, this could possibly be your alternative to take action. Some concepts for contests and collaborations can embrace:

   – Costume contests
   – Crafting fails
   – Festive recipes
   – Ornament showdowns

4. Don’t low cost the reductions and promos. Gross sales are considerable throughout the vacation season, and you may simply work this into your vacation e-mail technique. Apart from providing normal reductions and particular days in your website, assume when it comes to what you too can supply via your e-mail lists, as effectively:

   – Vacation presale gives
   – Reminders of your affiliate promotions and codes
   – Subscribers-only low cost(s) on particular days (This ties again to providing exclusivity, too!)
   – Drawings for a present card

These are only a few concepts to assist together with your vacation e-mail advertising technique. When you can ship any one in all most of these campaigns all year long, they’re glorious to have behind your thoughts when working particularly in your vacation campaigns.

And in the event you’re involved about inboxes being crowded and your emails getting misplaced within the shuffle, take a look at Inbox Exercise Detection — a FeedBlitz Accel characteristic that allows you to soar to the highest of the inbox queue whereas your subscribers are checking their emails. Learn more about Inbox Activity Detection.

3. Design shortcuts in your vacation emails.

FeedBlitz gives many design shortcuts you’ll be able to take in terms of creating your vacation e-mail campaigns — and so they’re all within the Visible Mailing Editor (VME) proper now, ready so that you can make the most of them.

Each FeedBlitz shopper has a template library filled with pre-made e-mail templates for many of the upcoming holidays. Merely scroll via your template library to the Vacation and Seasonal sections, select a template to work with, add your brand or photographs, replace the content material, and also you’re effectively in your means.

You can even seek for key phrases to see which templates populate for holidays, seasonal, gross sales, and promotions.

There are a selection of content material layouts with the flexibleness of including/eradicating content material blocks as wanted. And in the event you’re prepared to spice up your vacation income with adverts this season, drag and drop promoting blocks — after turning adverts on in your account settings — and let the system care for issues from there. (We’ll be speaking extra about adverts in tomorrow’s e-mail.)

And the design assist doesn’t cease there. For those who’re eager about spicing issues up together with your photographs, keep in mind your picture library within the VME has direct integrations with Unsplash, Pixabay, and Tenor, providing you with entry to hundreds of thousands of royalty-free business use photographs!

Able to take your vacation emails up a notch with free templates and pictures?
Start your free 30-day FeedBlitz trial.

4. Incorporating e-mail adverts for the vacations.

Fourth-quarter promoting revenues are sometimes a few of the highest of the 12 months.

Not solely are many individuals of their inboxes checking emails, however the advert stock is well-stocked as effectively. Each of those elements result in prime revenue-generating alternatives from the emails you’re already sending.

Take a deep dive into all issues advert program-related on this weblog put up: Your Guide to the FeedBlitz Ad Program. In it, you’ll discover instance adverts from shopper emails, earnings from three shoppers in three totally different genres for 2021 and 2022, and a few methods to refine your advert practices to maximise revenues.

Within the put up, pay particular consideration to the fourth quarter earnings of all three shoppers proven. Even in the event you’re feeling issues out, the vacation season is a superb time to check the waters, particularly in the event you’re already internet hosting adverts in your website!

The advert program is accessible to all FeedBlitz shoppers, and you may join in a matter of minutes. This additionally gained’t affect or compromise any of your present web-based promoting efforts.

Plan and prep now to keep away from the additional stress, confusion, and last-minute pitches.

It’s widespread to really feel dread or overwhelmed when fascinated by end-of-the-year e-mail campaigns, but it surely doesn’t need to be that means! As you’ll be able to see, we’re massive followers of planning for future success and are glad to assist present the sources and instruments to allow yours. Early steps taken now set the tempo so that you can Win the Inbox this vacation season.

Ship your vacation campaigns with FeedBlitz: Head to this page to start your free trial. Questions? Be happy to achieve out with any questions via our Support Page. Stay help is accessible Monday to Friday, 9 AM to five PM Jap, and you may all the time discover useful data 24-7 on the sources linked here.