In Re/Done Campaign, Pamela Anderson Continues to Embrace No Makeup

Pamela Anderson has achieved some “life-ing” as she calls it. Not strictly an object of adolescent fantasies, she has grow to be a seasoned model of the lady subsequent door — albeit with much more oomph.

“I’m having fun with the method of getting older,” Ms. Anderson, 56, stated on a video name late final week. “The issues which can be occurring to my face — a little bit elasticity is leaving — I’m discovering humor in that.” She continued: “I really feel sexier now that I’ve some secrets and techniques and a few thriller. We don’t be taught that till later in our lives.”

The decision was about her new marketing campaign for Re/Executed, a denim model that practices sustainability by processes like upcycling. Its imagery, launched on Monday, reveals Ms. Anderson grinning and tossing her sun-bleached waves in gadgets together with bespangled miniskirts, boot-cut denims, child tees and denim jackets. She described the items, priced from $175 to $595, as “garments that within the ’90s I’d have worn to the grocery retailer.”

The youthful apparel within the “Re/Executed & Pam” marketing campaign, Ms. Anderson stated, is “hooked up to lots of nice reminiscences of my golden years.” However there’s not a lot within the imagery to recommend C.J. Parker, her pneumatically contoured character in “Baywatch,” gamboling in a purple swimsuit on the seaside.

For the marketing campaign Ms. Anderson insisted the idea be on her phrases — or “genuine,” as she stated in her breezy, soft-spoken approach, “and with much more which means than a money seize, or simply placing a face to a model.”

“I wished it uncooked, no make-up,” she stated, a glance she embraced at Paris Fashion Week and in Hollywood, at occasions like this 12 months’s Vanity Fair Oscars party.

Although the marketing campaign could not have drawn from her “Baywatch” period, collaborating in it did transport Ms. Anderson again to that interval of her life, when she was married to the Mötley Crüe drummer Tommy Lee and elevating her sons Brandon, now 27, and Dylan, now 26.

“I believe this assortment represents an important capsule of my life at the moment,” Ms. Anderson stated. “I used to be working and I felt invincible.”

Again then loads of folks hoped to capitalize on her work and her stature as a pop idol, an impulse that spawned a gradual profusion of wares together with a “Baywatch” Barbie, a Pammy cola and prepaid phone cards.

However she has since targeted on reclaiming her private model. In 2022 Ms. Anderson made her Broadway debut as Roxie Hart, the a lot put-upon refrain lady, in “Chicago.” Final 12 months she revealed “Love, Pamela,” a memoir interspersed with poetry — her personal — and starred in a Netflix documentary, “Pamela, a Love Story,” which she co-produced along with her elder son, who helped information her when she was beginning her vegan skin-care line, Sonsie Pores and skin.

Extra lately she wrapped “The Final Showgirl,” a movie by the director Gia Coppola starring Ms. Anderson as a dancer in her 50s in search of to reinvent herself and pondering the place life will take her subsequent.

She is aware of the film has parallels to her personal life. Going barefaced, as she does most days, is, in a metaphoric sense, “a technique of peeling off the layers of my life,” she stated. “I’m a contemporary slate now, on the beginning place of the subsequent chapter.”

That chapter, she added, is “going to be even higher, now that I don’t have faux to be one thing that I’m not.”