Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the legendary with its spring-summer 2024 marketing campaign, channeling the attract of Venus and embracing the ongoing mermaidcore trend. Supermodels Irina Shayk, Karlie Kloss, Fei Fei Solar, Imaan Hammam, and Abby Champion deliver this underwater fantasy to life in advertisements.

Swarovski Spring/Summer time 2024 Marketing campaign

They pose in a sequence of charming studio photos by the famend photographer Steven Meisel. The marketing campaign, below the inventive route of Giovanna Engelbert, showcases Swarovski’s newest assortment, which attracts inspiration from a fascinating underwater universe.

Engelbert reimagines the timeless Venus archetype for the renowned jeweler, infusing it with a up to date twist that aligns with fashionable values of class, empowerment, creativity, and charm. The marketing campaign fashions personify these beliefs.

Reflecting the marketing campaign’s aquatic inspiration, the Swarovski collection options beautiful crystal and pearl jewellery adorned with marine motifs corresponding to seashells and starfish. A wealthy colour palette of pinks, blues, and silvers additional evokes the serene great thing about the ocean.

Stylist Karl Templer enhances the thematic coherence with alternatives that complement the aquatic aesthetic, whereas hairstylist Guido Palau and make-up artist Pat McGrath contribute to the mermaid phantasm with wet-look hairstyles and dewy make-up.