Is it a Birkin? A Dior? A Balenciaga? It’s an MSCHF, the New It Bag.

The result’s an It bag chimera. One with the curves of the Hourglass, the handles of the Baggage, the asymmetry of the Saddle and the flap of the Birkin. It is available in leather-based with a twill lining and a removable shoulder strap and it will likely be out there in restricted portions on the MSCHF web site in black, child pink, Yves Klein blue or tangerine. The worth? $650.

MSCHF is just not frightened, Mr. Whaley, mentioned, about Hermès or Dior taking problem with the GSCTB. “As an object, it’s a touch upon a course of,” mentioned John Belcaster, MSCHF’s in-house counsel (they get sued lots). “And if construed additionally as a touch upon different objects, Goldsmith v. Warhol supplies area, as our bag is a complementary work, not a substitute,” he added, referring to a current copyright case heard by the Supreme Court docket.

MSCHF’s associate factories are much less sanguine, which is why they don’t seem to be recognized besides by nation, an omission that considerably undercuts the purpose about elevating the hyperlinks within the provide chain.

The GSCTB is the third purse MSCHF has created, after the 2022 Made in Italy, Texas bag and the 2023 Microscopic Handbag, a teeny tiny model of a Louis Vuitton OnTheGo model. Together with sneakers — the wearable that shot MSCHF to notoriety when it created Jesus Sneakers (Nike Air Max sneakers with holy water within the sole) and Satan Shoes (comparable, however with a drop of blood inside) — equipment have grow to be a rising space of their observe. The irony is that the extra MSCHF satirizes shopper tradition, the extra consumable its work turns into. Final season, its Big Red Boots went viral throughout trend week.

In any case, and never surprisingly, the baggage and sneakers have additional sparked MSCHF’s curiosity in trend, and the group is now experimenting with ready-to-wear. Vogue is paying consideration. Across the day the GSCTB is scheduled to go on sale, Feb. 21, Mr. Whaley will probably be in Milan. He has a gathering with some huge model executives a couple of potential collaboration.