J.Crew Flagship Reopens in Soho

J.Crew has opened a brand new flagship retailer on Spring Avenue in New York’s Soho neighbourhood, the corporate introduced Thursday.

The 2-story womenswear-focused outpost marks the primary time the model can have a presence in Soho because it shuttered its Prince Avenue retailer in 2017 in a wave of retailer closures amid slumping gross sales.

Since then, J.Crew has undergone a number of rounds of painful restructuring, culminating in a chapter in 2020. Beneath chief govt Libby Wadle, who took the helm in November of that yr, the retailer has pulled off one thing of a comeback, with assist from girls’s inventive director Olympia Gayot and her counterpart in menswear, Brendon Babenzien.

Gayot helped design the brand new retailer in Soho, which can have the biggest assortment of girls’s attire and equipment which are sometimes on-line unique.

“The shop presents the prospect to ask our clients into the J.Crew life-style, marrying two essential fashion influences – coastal and metropolis,” Wadle mentioned in a press release.

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The J.Crew Comeback Starts Now

With its new menswear assortment beneath inventive director Brendon Babenzien, the retailer has its greatest shot in years at returning to the style zeitgeist.