Jannik Sinner Stars in Gucci is a Feeling Ad

Gucci’s newest marketing campaign, “Gucci is a Feeling,” artfully captures the spirit of tennis whereas celebrating Jannik Sinner’s dynamic journey on and off the court docket. As Gucci’s international model ambassador, Sinner’s third yr with the famend style home is commemorated via a collection of placing visuals that mix the grace of tennis with Gucci’s signature type.

Jannik Sinner for Gucci is a Feeling Commercial

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Photographed by Riccardo Raspa and artwork directed by Riccardo Zanola, the Gucci commercial vividly portrays Sinner’s athletic persona, wearing sporty tennis apparel, in opposition to the colourful backdrops of clay, grass, and onerous tennis courts.

The marketing campaign attracts inspiration from Gucci’s wealthy tennis heritage, courting again to the Nineteen Seventies when the model first explored tennis-inspired style.

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Gucci’s photos pay homage to the model’s lasting connection to tennis, showcasing its iconic duffle baggage alongside Sinner’s pure poses. Moreover, the marketing campaign’s aesthetics mirror a complicated interaction of classic and fashionable types that attraction to nostalgia and the up to date gaze.