Jennie & Gentle Monster’s New Eyewear Collab is Beyond Chic

Gentle Monster and Jennie from Blackpink be a part of forces as soon as once more for his or her ‘Jentle Salon’ collaboration. The third collaboration between the progressive Korean eyewear and sunglasses brand and the worldwide Ok-Pop phenomenon serves up whimsical designs.

Jennie for Light Monster Jentle Salon 2024 Assortment

The marketing campaign, captured by Petra Collins, portrays Jennie because the embodiment of the gathering the place smooth design meets girlish appeal. Eight distinct eyewear fashions stand out for the season.

Within the photographs, the Blackpink member may be seen carrying draped attire in addition to her hair in Rapunzel waves. Jennie not solely launched her new Light Monster assortment but in addition appeared on the cover of Vogue Korea and embraced a retro aesthetic in Calvin Klein’s latest denim assortment.

The eleven removable charms and temple designs that echo the nostalgia of hair barrettes add layers of customization and sentimentality. Motifs that carry innocence and playfulness, teddy bears and bows are reimagined by a lens of sophistication.

Set to launch on Might 1st, ‘Jentle Salon’ guarantees a worldwide footprint, with pop-ups in 13 cities around the globe.