The Balmain Hair Couture spring-summer 2024 marketing campaign embodies the fusion of traditional and fashionable kinds. The monochromatic theme units a timeless backdrop, because the main Spanish mannequin, Jon Kortajarena, brings easy sophistication to the advert.
Jon’s textured quiff, meticulously styled by Ilham Mestour, captures the sunshine and shadows, including depth and motion to every body. The marketing campaign, shot by Quentin De Briey, showcases an intimate portrayal of fashion and persona.
Balmain Hair Couture Spring/Summer time 2024 Marketing campaign
Balmain celebrates its 50th anniversary with a marketing campaign that may be a visible homage to the model’s heritage and future. Jon Kortajarena, identified for his signature hair, completely encapsulates this bridge between eras. Alongside Esther Cañadas, the photographs reveal a story of hair as an expression of id.
Celine Martin’s grooming experience enhances Mestour’s hair styling, leading to a refined and rousing look. The traditional slick again coiffure nods to the previous, whereas the uncooked texture speaks to a recent edge.
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