Kim K & Nicola Peltz Lead Balenciaga’s Closet Campaign

Balenciaga, the eminent French fashion house, has unveiled its 2024 Closet Marketing campaign, a tribute to its iconic baggage which have outlined fashion throughout generations. In a placing mix of up to date and archival aesthetics, the marketing campaign is headlined by the newly appointed brand ambassador, the trendy Kim Kardashian.

She poses alongside a star-studded solid, together with actresses Nicola Peltz and Roh Yoon Search engine optimization, influencer Devon Lee Carlson, mannequin Paloma Elsesser, and famend costume designer Patricia Subject.

Balenciaga Closet Marketing campaign for 2024

Captured by way of the lens of famed images duo Inez & Vinoodh, the marketing campaign breathes new life into the Balenciaga Le Metropolis Bag, a chunk first launched in 2000 and now reimagined for the fashionable wardrobe.

Set within the intimate ambiance of closets, the imagery showcases these baggage as equipment and integral elements of non-public fashion tales. In a nostalgic nod to the early 2000s, the marketing campaign’s styling, curated with velour tracksuits, sporty jackets, and modern bodysuits, resonates with the period’s distinctive style sensibilities.

It’s a pleasant throwback that aligns seamlessly with at the moment’s style panorama, proving that true fashion is timeless. Balenciaga’s Le Metropolis Bag, the marketing campaign’s centerpiece, makes its comeback in Area leather-based, adorned with classic particulars corresponding to original-sized studs and lacquered leather-based handles.

Alongside Le Metropolis, the marketing campaign additionally spotlights Balenciaga’s other signature designs, together with the Le Cagole and the Hourglass baggage. In her distinctive position, Kim Kardashian invitations viewers into her private house, including an genuine contact to the marketing campaign.

The closets, akin to museum galleries, show an array of Balenciaga baggage, emphasizing their standing as cherished items of artwork.