Lagardère Group Launches Egyptian Edition of Elle Magazine

The French writer has appointed Tunis-based agency Nissa Editions Group because the native licensing accomplice and Cairo-based vogue media veteran Susan Sabet as each managing director and editor-in-chief of the brand new title.

An internet version of the journal, with bilingual navigation in Arabic and English, went dwell yesterday. A print version is about to launch in September.

“This new enterprise with Nissa Editions will allow the event of the Elle model on this new territory for us that’s Egypt. I’m assured that Elle’s common values, vogue, magnificence, tradition, society, and life-style distinctive standpoint and high-quality journalism will encourage girls in Egypt and resonate with them,” mentioned François Coruzzi, Elle Worldwide Licenses CEO.

Sabet, a accomplice within the new enterprise, is a pioneering determine within the vogue media business of the Center East and North Africa (MENA) area. In 2003, she based Pashion, a pan-Arab vogue and sweetness journal distributed throughout the area, main the title as each writer and editor-in-chief till just lately when it ceased operations. As co-founder of the Egyptian Style & Design Council, Sabet co-launched Egypt Style Week in 2023.

“After over 20 years within the vogue and life-style publishing enterprise I’m very proud and excited to tackle this new enterprise in my profession. Particularly so, as lastly a number one worldwide publishing firm has recognised and is honouring Egypt, its folks and immense market potential to create a world platform to spotlight and share our tales,” mentioned Sabet.

Underneath Sabet’s path, the title will publish a mix of worldwide, regional and native content material. A snapshot of the latterhas already been launched on the Elle.eg web site together with options on Egyptian actresses Mona Zaki, Injy El Mokadem and Tara Emad in addition to the nation’s iconic feminine cultural figures from the final century just like the singer Umm Kulthum and actress Youssra.

Nissa Editions, a Tunisian firm led by chief govt Mouna Khalfallah, has a presence in Cairo the place Elle Egypt is headquartered. The agency is energetic in media and occasion organisation within the MENA area, specialising within the vogue, magnificence, jewelry and watches, vehicles, yachts, artwork and actual property industries.

The launch marks the forty sixth worldwide version of Elle journal. Within the area, Lagardère Group has revealed an Elle Arabia version since 2006, presently in partnership with Dubai-based Patrimony Media for the GCC (Gulf Cooperation Council) markets comprising the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. Turkey has had its personal version since 1999. Beforehand, Lagardère additionally had a title referred to as Elle Oriental primarily based in Lebanon, however that version has since been amalgamated into Elle Arabia.

The brand new Egyptian version of Elle is the primary of its form, devoted to a single Arabic-speaking nation within the Center East. “The most important nation within the Arabic-speaking world and North Africa is blessed with a historical past, tradition and other people that provide infinite fascinating storytelling and an enormous market demand for worldwide and high-quality manufacturers aimed particularly at girls,” mentioned Khalfallah.

Be taught extra:

A New Era of Arab-Led Fashion Media

Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive towards localisation within the Center East that locals say is lengthy overdue.