Loli Bahia Chanel Fall 2023 Ad Campaign

It has now been a complete of seven consecutive seasons wherein Inez van Lamsweerde & Vinoodh Matadin have remained Virginie Viard’s mainline marketing campaign photographers of selection at Chanel, having formally fashioned their partnership with the Fall 2020 marketing campaign which starred a formidable solid of fashions. Now, for Fall 2023, the Dutch photographic duo are behind the lens as soon as once more as per Viard’s request, because the artistic twosome seize Loli Bahia because the face and embodiment of the French trend home’s newest assortment. Within the stylish and minimal marketing campaign pictures, the French mannequin of Algerian descent (who has beforehand fronted Chanel’s Pre-Fall 2022 and Cruise 2023 campaigns) goes solo in opposition to a darkish gray studio backdrop, which in the end permits Viard’s camellia-inspired assortment to do all of the speaking.

A job nicely executed? Our discussion board members assume not. “Sorry, however who desires to look and be like her?” quizzed VERNIQUE. “Depressing garments on a bored-looking lady in entrance of a gray wall: it’s the large melancholy!”
“Go Loli, give us nothing!” laughed an unenthusiastic TunHakii.
“I actually don’t perceive the fascination with this lady, worse than Kendall [Jenner] IMO,” NicholasII voiced.
Additionally left majorly underwhelmed with the result was yslforever, including: “The outfits had been already terrible on the runway, right here Chanel achieves to make them look worse. What a waste of excellent materials…”
“That is so boring. Chanel misplaced its spark,” declared Creative.
“This jogs my memory of the Chanel marketing campaign I hate probably the most, the Fall 2015 one – identical annoying gray background with none nuance on the lighting,” famous Lola701.
Discussion board member Kerg requested: “Possibly the issue is extra with Inez & Vinoodh than Loli? Actually, I&V don’t match Chanel. They suited Emmanuelle Alt’s Vogue Paris completely however Chanel is a completely different stage. They’re clearly not made for promoting…”

Take a look at extra imagery from Chanel’s Fall 2023 marketing campaign and be a part of the dialog, here.