L’Oréal and Miu Miu are teaming up on magnificence, saying an unique worldwide licensing settlement Friday.
The transfer builds on an ongoing relationship between L’Oréal and Miu Miu sister model Prada, which launched a skincare and make-up line final yr.
The primary Miu Miu fragrances below the brand new L’Oréal license are anticipated to hit cabinets in 2025. The corporate had beforehand labored with Coty on fragrance.”
This new chapter will maintain the model’s development and assist to additional untap Miu Miu’s full potential within the class,” Miu Miu CEO Benedetta Petruzzo stated in an announcement.
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The merchandise — priced from $50 for lipstick and $360 for face cream — had been developed by French conglomerate L’Oréal, which acquired Prada’s perfume licence, previously held by Puig, in 2019.
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