Loro Piana Spring 2024 Campaign Shows Balance in Motion

For the Loro Piana spring-summer 2024 marketing campaign, tranquility and magnificence converse towards a serene Japanese backdrop. By way of the lens of photographer Mario Sorrenti, mannequin Jonas Glöer embodies the seamless mix of natural shapes and fashionable design rules that the model is understood for.

Loro Piana’s new commercial nods to Japan’s architectural and pastoral scenes, the place every body is a canvas illustrating the fragile steadiness between man, nature, and the cultural dialogue that Loro Piana fosters. The colour palette is a thoughtful curation of earth tones, mirroring the pure mild that bathes every ensemble.

Loro Piana Spring/Summer season 2024 Marketing campaign

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The textures of the clothes are the protagonist, telling a story of respect for craft and supplies, aligned with Loro Piana’s pursuit of a harmonious relationship with the pure world. The imagery is candid, with flowing shapes and interesting textures that evoke a way of stylish simplicity.

The marketing campaign’s artistic path by Atelier Franck Durand brings a coherent imaginative and prescient to life, with styling by Aleksandra Woroniecka. The commercial’s pure mild accentuates the clothes, showcasing the tactile nature of Loro Piana’s materials and the brand’s core values, the place the pure and the crafted coexist in a dance of sartorial sophistication.