Louis Vuitton has unveiled its Cruise 2024 marketing campaign that includes a charming mix of historic finesse and up to date edge. The commercials, set towards the serene expanse of Lake Maggiore, characteristic a stellar forged, together with British actress Emma Laird and fashions Chu Wong, Ida Heiner, Mica Arganaraz, and Valentina Castro.
The Louis Vuitton cruise 2024 assortment, captured by Jamie Hawkesworth and styled by Marie-Amélie Sauvé, presents a striking contrast: Baroque-inspired particulars intermingle with the practicality of sportswear, making a narrative that’s each romantic and grounded.
Louis Vuitton Cruise 2024 Marketing campaign
The gathering’s narrative is one in all romance interwoven with trendy femininity with pastel colours and attire fit for tea party attire. Nicolas Ghesquière, the inventive director behind the designs, has skillfully blended iridescent sequins, botanical prints, and technical supplies to craft silhouettes which can be each progressive and timeless.
A highlight shines on the GO-14 bag, reimagined for the cruise 2024 season. Its quilted material and ethereal hues are a nod to the splendor of Lake Maggiore, providing a dreamy accent possibility that enhances the gathering’s pastel tulle night put on, which glistens within the golden hour gentle.
Emma Laird, identified for her roles in Mayor of Kingstown and A Haunting in Venice, embodies the spirit of the gathering in two standout seems. She first seems in a radiant yellow costume with puff sleeves and a full skirt, paired with a monogrammed purse in a shell silhouette—a grounded distinction to the shimmering material.
In her re-examination, Laird sports a sweater with sheer stripes alongside the enduring GO-14 bag, showcasing the flexibility of the gathering. Louis Vuitton continues to construct on its legacy of innovation, following the LV Ski collection and the fall 2023 bags campaign.
By juxtaposing ethereal romanticism with up to date accents, the season is a testomony to Ghesquière’s visionary method to style.
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