Louis Vuitton’s fall-winter 2024 marketing campaign, “The New American Dandy,” presents a contemporary twist on classic Western wear. That includes fashions Clément Chabernaud, Kyosuke Akiyoshi, Luke Champion, Rayan Lamarre, Ridzman Zidaine, and athlete Ronnie Davis, the commercial encompasses a wardrobe styled by Matthew Henson and captured by photographer Colin Dodgson.
Set towards beautiful mountainous backdrops, the campaign exudes a rugged sophistication that evokes the picture of luxurious with the wild attract of the American frontier.
Louis Vuitton Fall/Winter 2024 Marketing campaign
Key items from the Louis Vuitton fall-winter 2024 collection, such because the Damier varsity blouson jacket and embroidered merino wool cardigan, spotlight the home’s mastery in reinvigorating timeless designs with signature motifs and delicate thematic details.
Washed denim workwear pants deliver pragmatism to the season, whereas assertion equipment just like the lasso hat and Millionaires sun shades introduce a contemporary, fashion-forward spirit.
Louis Vuitton elevates the traditional Western aesthetic with its luxurious additions, together with touches of turquoise, the covetable Keepall Bandoulière 50, and the elegant LV Western bolo.
By combining elegant tailoring with timeless Western motifs, Louis Vuitton ushers in a brand new wave of menswear wherein conventions are defied and redefined.
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