Madelaine Petsch Strips Down in SKIMS Cotton Collection Ad

Madelaine Petsch emerges because the face of SKIMS‘ newest Cotton Assortment marketing campaign. The redhead actress is known as Cheryl Blossom from Riverdale, which lately wrapped its final season. The Gen-Z icon is a staple of the purple carpet and social media. Within the pictures, she is the perfect embodiment of SKIMS’ sensuous but approachable aesthetic.

Madelaine Petsch for SKIMS Cotton Assortment 2023 Marketing campaign

“Once I put on SKIMS I really feel attractive and comfy,” shares Madelaine Petsch. “I had such a superb time on set and felt actually assured in my SKIMS, the Cotton Assortment is the softest loungewear.”

Captured by the lens of photographer Stevie Dance, Petsch turns heads. Beforehand, the actress fronted the buzzy Disney x Givenchy campaign. Amid a palette of cool tones, the imagery ranges between smooth and fashionable, minimal but glam. The featured items—bralettes, bodysuits, loungewear, and underwear—stand out in opposition to a studio backdrop.

The SKIMS Cotton Assortment itself invites the audience to rethink their relationship with traditional cotton underwear. Up to date with color-blocked particulars and the revival of a coveted pink hue, the Cotton Assortment pays homage to traditional consolation whereas nodding to present developments.

SKIMS, co-founded by Kim Kardashian and Jens Grede, has persistently made headlines in underwear, loungewear, and shapewear. Up to now, SKIMS has captivated audiences with collections that includes a range of swimwear and shapewear. This newest assortment, obtainable on September seventh, provides a contemporary chapter to its ongoing saga.