Marc Bohan, Longest-Serving Dior Designer, Has Died

Marc Bohan, inventive director of Christian Dior for nearly three a long time, has died, the French couture home confirmed on Friday. Bohan was Dior’s longest-serving designer, occupying the place longer than Monsieur Dior himself.

Bohan labored for Jean Patou and Robert Piguet earlier than succeeding Yves Saint Laurent at Dior in 1961. His designs had been common with Elizabeth Taylor, Grace Kelly and Sylvie Vartan. He created Empress Farah Diba of Iran’s coronation outfit in 1967, in addition to Queen Silvia of Sweden and Princess Caroline of Monaco’s wedding ceremony robes. He additionally drove Dior into the profitable perfume market.

“The ateliers of the Maison Dior owe him an enormous debt of gratitude for having perceived, in occasions when it was not apparent, the inexhaustible wealth of their artisanal heritage and distinctive strategies,” Bernard Arnault, chairman and CEO of LVMH, which owns Dior, mentioned in a press release. “If the flame of French creativity and savoir-faire that he patiently and constantly nurtured burns brightly around the globe immediately, it’s largely due to him.”

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Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old model triple its revenues in simply 4 years? By overhauling its industrial provide, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its enterprise, reworking itself into “a homegrown Chanel challenger inside LVMH.”