Masterclass | Inside Hermès’ Best-in-Class Leather Goods Strategy

Created by BoF’s journalists and editors, at the side of our wider community of main style creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting assets, designed to ship key studying outcomes on crucial business matters.

Hermès’ success goes far past the “grail” standing surrounding its iconic Birkin and Kelly luggage, in keeping with consultants who joined BoF’s luxurious editor Robert Williams for this Masterclass exploring how the storied, family-run leather-based items model has turn out to be one of many business’s most precious firms.

“It’s as a result of they do issues in a different way that they’ve been so profitable and that they’ve a lot self-determination and differentiation out there,” mentioned Williams, creator of a current BoF case study on the topic, in dialogue with Alexandre Samson, head of latest design on the Paris-based style museum Palais Galliera; Aurélie Husson-Dumoutier, HSBC luxurious analyst; and Michel Campan, a style strategist at numerous luxurious homes together with Hermès and now an impartial advisor.

One other issue working in Hermès’ favour, added Campan, is the way it defines success by means of “a long-term imaginative and prescient of 20, 30 years, not only one or two years … with only one shot, one assortment.”