Mavi Takes to Malibu for Laid-back Spring 2024 Campaign

In its spring-summer 2024 marketing campaign, Mavi interprets the beautiful backdrop of Malibu’s rugged coast right into a narrative of textures and tones. Right here, mannequin Jegor Venned poses in opposition to serene blue skies and expansive cliffs that function a canvas for denim—the place the natural interplay between the setting and the topic underlines the model’s dedication to pure and recycled fibers.

Mavi Spring/Summer time 2024 Marketing campaign

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Mavi’s marketing campaign hints on the informal magnificence synonymous with coastal residing, an aesthetic captured by photographer Katie McCurdy. Moreover, the hues of the setting harmonize with a soothing palette of earth, stone, and sea.

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The featured All Blue assortment, which commits to sustainability, resonates with a relaxed sophistication. That includes recycled and pure fibers, the Jake slim and Marcus slim straight denims replicate the model’s dedication to eco-conscious supplies.

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Concluding this visible journey, the commercial underscores Mavi’s vision for a spring wardrobe that resonates with the acutely aware trendsetter. With an emphasis on recycled linen and denim washes that evoke a way of the infinite horizon, the gathering gives a method that’s each timeless and forward-thinking.

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