This fall, Mavi descends upon Stanfordville, New York, selecting the country allure of Hunns Home because the backdrop for its 2023 marketing campaign. Mannequin Laurence Coke steps into the limelight, embodying the Mavi man—effortlessly cool and confident. Photographed by Lauren Loncar, Laurence explores the scenic locale.
Mavi Fall/Winter 2023 Marketing campaign
Mavi introduces twin traces inside its All Blue assortment for the season: Natural Selvedge and Professional Darkish Tech. The Natural Selvedge line encompasses a classic aptitude, using mid-weight material that balances minimal stretch with the breathability of natural cotton.
This material finds its means into matching jackets and denims, notably the Loran and Marcus kinds, good for crafting that enduring double denim look.
Alternatively, the Professional Darkish Tech line guarantees longevity with its fade-resistant denim. These denims defy shrinkage and colour loss, infused with elastane for flexibility and recycled fibers for an eco-conscious contact. The gathering showcases this material in its iconic Jake and Steve kinds.
Mavi additionally embraces texture and sample. The Marcus type now is available in corduroy, complemented by a Stefan shirt jacket in matching material. For these in search of a splash of sample, the Jake type is on the market in navy and lightweight gray plaid.
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