MAX MARA TEDDY COAT FOR KIDS.

Fuzzy and enveloping, the Max Mara Teddy Bear Coat is sort of a hug you by no means need to finish. Within the huge large world, the place nobody is grown up sufficient to not want one thing to cling to, it’s the excellent safety. And, this autumn, everybody’s favorite style Teddy is celebrating an enormous birthday. 2023 marks ten gloriously stylish years because the Max Mara Teddy Bear Coat grew to become the bear most beloved by properly dressed ladies all over the place.

Since its catwalk debut in 2013 this plush, camel, faux-fur, cocoon-cut cover-up has loved the standing of icon. For stars of the crimson carpet and sensible ladies the world over it stays the proper expression of playful glamour. To have fun, Teddy is happening a Nice Huge World Trend Journey. Coming quickly to a metropolis close to you can be some unforgettable interactive installations.

Their cuddly bear can’t await his World Trend Adventure and has an agenda stuffed with enjoyable, video games and, in fact, photograph alternatives for all guests.

On the identical time, MaxMara.com, together with key shops in 10 cities worldwide, will current product designed completely for this big day. A brand new Glowing Teddy Coat in camel shade or white will be a part of the fuzzy style household. And, for the primary time ever, there would be the Mini Teddy Coat for ladies aged 5-12 with matching must-have equipment from cute mittens and ear muffs to fluffy hats with teddy bear ears. In spite of everything, why ought to mum have all of the enjoyable?

This spectacular tenth Anniversary of the Teddy Bear Coat can be supported by a devoted promoting marketing campaign shot by Tyler Mitchell and that includes Mariacarla Boscono who wears the long-lasting coat and spreads the message that’s the mantra of each self respecting icon: “I used to be, I’m, I can be”.

So, make an observation in your diaries, style followers, as a result of this autumn, we’re all occurring a really particular bear treasure hunt. And keep tuned for all of the information.

#MaxMaraTeddyTen

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