Ermanno Scervino’s spring-summer 2024 marketing campaign is a tribute to the serene and invigorating spirit of the ocean, with Natalia Vodianova, as captured via the lens of photographers Luigi & Iango.
The Italian model, famend for its elegant and modern designs, has as soon as once more enlisted the long-lasting presence of the mannequin, who channels the gathering’s ethereal attraction and class.
Ermanno Scervino Spring/Summer season 2024 Marketing campaign
She is portrayed in a sequence of studio pictures showcasing a wardrobe of elevated jeans, ethereal shirts, and enchanting lengthy attire, every resonating with the marketing campaign’s maritime inspiration.
The styling by Sissy Vian, that includes Natalia with effortlessly wavy hair crafted by Lorenzo Barcel and impeccable make-up by Liselotte Van Saarloos, enhances the dreamlike high quality of the visuals.
In a putting mix of texture and light-weight, Natalia Vodianova brings life to the fragile interaction of materials and gildings that outline the spring-summer assortment.
The marketing campaign highlights key items that talk of luxurious and luxury, equivalent to lace-up suede clothes that hug the determine with a nod to conventional craftsmanship.
The equipment, significantly the woven baggage, add a tactile dimension that enhances the fluid silhouettes. A blazer and shorts set adorned with mirrored particulars exemplify the model’s dedication to opulence, whereas the denim and straw baggage anchor the gathering in rustic magnificence.
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