The 98th version closed with a ultimate attendance that exceed 1,800 patrons, from over 50 worldwide international locations.
Many particular occasions, shows, talks have animated the Fortezza and launched tendencies and concepts for subsequent season’s kidswear. Consciousness and the desire to react, with new power and creativity on the service of the markets. From Pitti Bimbo and the Fortezza, the kidswear neighborhood has despatched robust indicators, in a time of change for the sector.
“This version of Pitti Bimbo,” says Raffaello Napoleone, CEO of Pitti Immagine,
“captured a sector that’s now greater than ever conscious of the good transformation it’s present process and of the injection of power and positivity wanted to face the approaching seasons. Our over 200 exhibitors, the Italian and worldwide patrons who got here to Florence, have reiterated the significance of assembly on the Fortezza da Basso: to current and uncover new assortment objects and new kidswear trend tendencies, however more and more additionally to debate the wants of the market and a distribution system which have been revolutionized in just some years, by new life, totally different client habits, and speedy social adjustments. Among the many operators, we recorded a robust willpower to share new methods to achieve
customers, community, and collaborate extra in promotion and gross sales. General, we recorded a barely decrease attendance in comparison with final January, particularly from Italy; a outcome, nonetheless, anticipated given the robust restructuring of the Italian distribution. However those that participated on the Fortezza throughout these three intense days had been a specific and high-quality viewers of patrons, decided along with our exhibitors to re-energize the sector.”
Pitti bimbo 98 (Florence, 17-19 January 2024) attracted over 1,800 patrons, with the international entrance representing over 500 attendees (about 30% of the full) from greater than 50 international locations.
This version’s prime 12 international markets had been Nice Britain, Spain, the USA, Germany, Turkey, France, Russia, China, Belgium, South Korea, Brazil, and Saudi Arabia.
Photographer: Emily Kornya
Ream extra about Pitti Bimbo here
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