Plan C’s Menswear Push: Quiet, Not Boring

The lads’s assortment, which can debut at Pitti Uomo in Florence subsequent Tuesday, consists of sailing-inspired anoraks and glazed windbreakers, quite a lot of shirts (some reduce as blousons, different hooded, a couple of printed), T-shirts, roomy bermudas, crochet knits, sneakers and luggage. And the selection of materials, color palette and roomy shapes intently mirror the model’s womenswear. “Generally, the distinction is only a matter of sizing,” says Castiglioni.

There’s a pragmatic, on-the-go really feel to the gathering. Items printed with Castiglioni’s personal images add attraction, however the total impact is just not fashion-y. There’s a straightforwardness to the providing that aligns with trend’s quieter voices with out being boring. Finally, it’s the fabrications that make the normality of the model so particular.

Castiglioni, the daughter of Marni’s founders, launched Plan C in 2018. The label stays small, producing €6 million in gross sales in 2023. Japan, the place Plan C is partnered with Bluebell Group, is at present the model’s fundamental market. “The stress to develop menswear has been rising steadily over the previous couple of years,” says Castiglioni, “particularly within the Japanese market.”