Pursuing growth unapologetically: My Epic Journey at M&C Saatchi Group AUNZ Open House Program!

Have you ever ever discovered your self questioning for those who’re WORTHY ENOUGH to be an skilled in your discipline?

Let me share a current private expertise that you simply may relate to. I as soon as took a leap of faith to quit my IT consulting job to pursue my photography dreams. Regardless of having invested briefly programs, coaching, and teaching to construct my images model, I nonetheless discovered myself grappling with occasional imposter syndrome. It appeared irrational, contemplating the trouble I had devoted to honing my expertise. Nevertheless, the sensation intensified once I contemplated getting into advert company land, longing to push my boundaries and take a look at my talents even additional.

Subsequently, late final yr a LinkedIn advert caught my eye. It was in regards to the M&C Saatchi Group AUNZ Open House program— a crash course into all elements of promoting. Since I’ve been considering what an Advert Company life could be like, this was the excellent alternative to enroll, and boy I used to be in for an exciting journey!

It was throughout this program that the magic occurred. My mission was to write down a compelling 10-page anti-vaping marketing campaign pitch for Minderoo Australia. Expose the ugly truths about vaping and empower these 14-25-year-olds (32% of Aussies!) to confidently say “no” to these sneaky vape temptations.

So what are my takeaways from this project?

1. Get the info: To nail the marketing campaign, I dove deep into the minds of 14-24-year-old vapers. I grew to become a vape-buster investigator, scouring information articles, and analysis papers, and even indulging in science podcasts and YouTube movies. Armed with this information, I unveiled a killer perception: “Candy flavours can suck you into believing that it’s protected to inhale.”

2. Ideation and Refinement: I sketched and doodled numerous concepts, discovered artistic inspirations, and conceptualised the story. I lastly landed on the concept of utilizing shiny pastel colors and teen-like screaming sound results to intensify the realism and general viewing expertise. This is able to reduce by the standard sombre and darkish anti-vaping commercials we’re customed to seeing.

3. One Web page to Rule Them All: I channelled my inside wordsmith and condensed your entire artistic resolution onto a single web page. Yup, you heard that proper! Clear, concise, and to the purpose.

4. Storyboards for the Win: Testing my marketing campaign on my tremendous cool 11-year-old son (the final word take a look at topic), I created six hand-sketched storyboards. Belief me, if my son obtained it, then anybody may! Easy and charming—simply how we prefer it.

5. Amplification by Media Channels: The place are these youths hanging? Suss out all of the channels and discover the perfect platforms to amplify the anti-vaping consciousness message. Since vaping is extremely seen and simply accessible on-line, TikTok, Meta, Snapchat, BVOD and linear TV have been those I thought of.

Proudly to say that my artistic pitch for Minderoo’s anti-vaping marketing campaign gained the decide’s coronary heart and have become one of many standout achievers amongst different gifted college students. However wait, there’s extra! This triumph paved the best way for an internship on the M&C Saatchi company in Melbourne. It’s a testomony to my unshakable ardour for storytelling, unquenchable thirst for information, and unwavering willpower to beat all of it!

My journey at the M&C Saatchi company has been an epic rollercoaster journey, crammed with self-discovery, victories, and a complete lot of progress. I met probably the most extremely good and switched-on creatives, and thru my love for golf, it was unbelievable to attach with fellow colleagues on the inexperienced. What was meant to be a two-month internship ended up being 6 months embracing a number of roles, diving under consideration providers, shopper analysis and insights, and media coordination for a spread of purchasers in Australian retail, meals & beverage, power, and authorities sectors. I even had the possibility to handle and utilise my filmmaking and manufacturing expertise which was a win!

Evidently, I’m grateful to my sensible colleagues at M&C Saatchi Group for generously imparting their information and expertise to me. This expertise has actually helped me grasp my visible storytelling expertise and fueled my want to enter the media and promoting trade.

So what’s the ethical of the story?

I hope my story serves as a supply of inspiration for you. For those who ever end up questioning your value, pursue these wild aspirations unapologetically with out caving into unfavourable ideas. Seize each alternative that means that you can unleash your strengths and unlock your true potential. Imagine in your self, step out of your consolation zone, and let your journey of self-discovery lead you to exceptional heights.

For those who want recommendation in your subsequent mission, be happy to get in contact at the moment through email to study how we are able to create magic collectively. Excited to listen to from you quickly!