Quira’s Veronica Leoni Named Creative Director of Calvin Klein Collection

Calvin Klein is ready to revive its runway assortment, tapping The Row’s former design director and Quira founder Veronica Leoni as artistic director — the most recent in a collection of strikes supposed to return the basic US model to development.

Leoni’s first assortment for the premium label will land for Autumn 2025. The model hasn’t had a artistic director or staged a runway present since Raf Simons departed in 2018.

In an announcement, proprietor PVH stated reviving Calvin Klein’s premium “Assortment” line beneath Leoni “marks probably the most vital [in its] collection of strategic steps” to revive warmth across the model.

A broader advertising and marketing push, together with a thirsty ad campaign featuring actor Jeremy Allen White in nothing however a pair of Calvin’s that went viral earlier this yr, is already producing buzz. However the firm has lengthy struggled to take care of momentum across the model past its bread-and-butter underwear line.

Leoni will deliver expertise from stints at Jil Sander, Celine, Moncler and The Row, in addition to her personal model Quira, for which she was named a finalist in LVMH’s prize for rising designers final yr.

Keep tuned to BoF for updates on this creating story.