Reliance Retail to Take Over Sephora India

In a bid to personal the Indian magnificence market, Reliance Retail Ventures Restricted (RRVL) has acquired the unique rights to Sephora’s India presence, The Enterprise of Magnificence has realized. As a part of the partnership with LVMH-owned Sephora, Reliance Retail will take over the operations of Sephora’s 26 shops from Arvind Fashions Restricted, and start work to broaden Sephora’s presence within the nation.

Sephora initially entered India in 2012. By partnering with Reliance, which launched magnificence platform Tira in April, each manufacturers are higher positioned to tackle Nykaa, a frontrunner within the Indian magnificence market. In the meantime, Sephora’s well-known world traces like Charlotte Tilbury and Fenty Magnificence get a lift.

Describing the Indian client journey as being at a “tipping level”, V Subramaniam, director at RRVL, stated in a press launch, “The burgeoning Indian magnificence market is being propelled by a brand new era of consumers with a robust want to specific their individuality, rising aesthetic refinement and a rising variety of girls within the younger workforce of India.”

The Indian magnificence and private care market is valued at $17 billion, and is taken into account to nonetheless be in its infancy. Many place India as one of many largest untapped client markets globally.

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Decoding the Indian Beauty Landscape

BoF shares product and client insights on the expansion potential of India’s magnificence and private care market.