Rita Ora Celebrates Launch Of Partnership With Primark

Primark has teamed up with Rita Ora to launch a brand new multi-season vogue collaboration which is able to permit Primark prospects to buy her well-known fashion for much less.

Rita Ora x Primark is a flexible new vogue line nearly two years within the making.

All items are designed to turn into wardrobe staples that may be beloved, worn and shared season after season – a theme which is able to run all through the partnership.

The collaboration fuses Rita’s love of vogue with Primark’s 50+ 12 months historical past of offering necessities and which are set at valued value factors for the excessive road.

Commenting on the partnership, Rita Ora stated, “All through my life, I’ve at all times needed to look fashionable, and once I was youthful, I couldn’t have finished that with out Primark. I might at all times stretch my funds with so many nice items from Primark. Actually, that’s actually once I discovered the right way to get inventive and play with vogue. Creating this assortment with Primark has been very nostalgic for me, and I can’t watch for the world to see it!”

Throughout London Vogue Week, the singer hosted a celebration to have a good time the occasion the place company loved elevated London greasy-spoon meals impressed by the marketing campaign, alongside a “Sizzling Proper Now” Bar serving cocktails with Rita’s personal Próspero Tequila. 

Rita, who has been gracing the crimson carpet just lately in robes by Zuhair Murad Haute Couture, Rodarte and Alaïa, wore an reasonably priced Rita Ora x Primark denim two-piece look which additionally featured within the marketing campaign photos.

The look is certainly enjoying into the ’70s theme which is on development proper now.

The primary Rita Ora x Primark assortment will probably be obtainable in Primark’s 192 UK shops from Tuesday 19 September. 

Credit score: Dave Benett & Primark

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