Rita Ora’s Launches Her Typebea Haircare Line

Rita Ora is becoming a member of Beyonce (Cécred), Jennifer Aniston (LolaVie) and Tracey Ellis-Ross (Sample Magnificence) within the celeb haircare house, because the singer has partnered with Vida Glow founder Anna Lahey to launch TYPEBEA, that caters to all hair sorts.

The vary is presently made up of 4 hero merchandise: a shampoo, a conditioner, a hair masks, and an in a single day scalp serum.

The inspiration behind the model got here from Anna Lahey’s battle to discover a resolution for her excessive hair loss, whereas Rita skilled harm from colouring, heating, and over-styling.

Collectively they had been eager to discover a resolution to those points that had been affecting their confidence, with merchandise which are inclusive for all hair sorts and free from sulphates, silicones, and parabens.

Typebea G1 Overnight Boosting Peptide Serum
This scalp serum works to stimulate progress with its non-sticky components that works when you sleep. The serum is appropriate for all hair sorts, strengthening the hair follicles from the foundation.

Typebea G2 Strength and Length Shampoo
This shampoo has been formulated to nourish and volumize on the root for additional fullness. It additionally works to exfoliate the scalp to take away product build-up, oils and grime and is PH balanced components to optimise hair progress.

Typebea G3 Strength and Length Conditioner
This softening conditioner makes detangling a breeze and helps to restore cut up ends after thermal and mechanical harm. Typebea claims it energises the hair to go away it nourished and moisturised and delivers an anti-frizz impact for smoother-looking hair. Working to enhance total hair well being, it’s additionally protected for color handled hair.

Typebea G4 Hydra-Gloss Treatment Mask
That is described as a hydrating therapy that “strengthens, lengthens and moisturises” to provide a wholesome shine. As a multi-tasking components, the masks works to stop ends from splitting, whereas the argan oil, avocado oil and shea butter nourish the hair all through.

Final month Rita took to Instagram to announce her haircare line saying. “I’m so excited to lastly announce an enormous ardour of mine, @TYPEBEA, high-performance hair take care of all hair sorts that I’ve created with @anna.lahey.”

“The connection we’ve got with our hair is so private. For me it’s an enormous a part of my identification, creativity, and confidence. All through my profession, I’ve had practically each hair color and magnificence. My hair has been bleached, I’ve had extensions, I’ve minimize it quick. However now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you!”

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