Dior unveils a brand new marketing campaign that fuses timelessness and modern attraction. English actor Robert Pattinson, photographed by Alasdair McLellan, stars in a sequence of portraits showcasing the spring-summer 2024 Dior Icons collection.
A minimal studio setting emphasizes the fashionable enchantment of the brand new Icons capsule by Dior Males’s Inventive Director Kim Jones.
Robert Pattinson for Dior Icons Commercial
Jones’ sartorial dialogue bridges Dior’s heritage with modern menswear. The colour palette options subdued neutrals, permitting the material’s texture and lower to work together with the ambient gentle, creating an understated but impactful aesthetic.
The Dior capsule’s relaxed silhouettes mix the benefit of sportswear with the structured magnificence of tailoring, leading to ensembles that effortlessly transition between informal sophistication and formal innovation.
The showcased equipment, a Dior Gravity leather-based backpack, and an identical weekender symbolize utility and luxurious—a trademark of Dior’s design philosophy.
In every picture, Pattinson commands attention, his presence virtually symbiotic with the gathering’s essence. From the informal drape of a jacket to the nonchalant magnificence of tailoring, every garment appears to dwell and breathe along with his actions.
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