Rocco Liu to Lead Vogue China

Rocco Liu has been named editorial director of Vogue China, writer Condé Nast confirmed. The highest job was final held by Margaret Zhang, a divisive determine who departed the journal after three years as editor-in-chief.

Liu joined Condé Nast China in 2009, working his method up the ranks of GQ China from the function of editor to social media director. He turned editorial director of the lads’s style title in 2021 after serving within the appearing function for round a yr. A former English instructor, the digitally savvy editor has been credited with the success of GQ Lab, a web-based sub-brand that launched on WeChat earlier than increasing to different social media platforms together with Xiaohongshu and Bilibili.

“I’ve lengthy admired all the pieces Rocco has finished at GQ,” mentioned Anna Wintour, international chief content material officer of Condé Nast and editor-in-chief of American Vogue, in an announcement. “He has nice instincts for creating tales that dwell on new platforms, that discover new audiences, and for imagining occasions that get folks speaking. In all of the work he’s finished with us, he’s been tremendous artistic, bold and has confirmed that he is aware of make an impression.”

Condé Nast, which publishes Vogue China beneath a copyright cooperation partnership, will probably be trying to Liu, a Chinese language mainlander and acquainted face on the firm’s Beijing unit, to regular the ship after Zhang’s controversial three-year tenure.

Reception to Zhang’s work was blended. Critics accused the Australian-born influencer of not having a deep sufficient understanding of the Chinese language market whereas followers celebrated what they noticed because the recent perspective of a youthful outsider. Zhang succeeded Angelica Cheung, Vogue China’s founding editor who resigned in 2020 after 15 years within the job.

Liu, who holds a Bachelor’s diploma in English language and literature translation from Beijing International Research College, will probably be liable for the Vogue China model throughout all platforms and occasions, with speedy impact. Recognized domestically as Liu Chong, he’s the primary male to guide the ladies’s style publication in China. His successor at GQ China will probably be named at a later date.

Be taught extra:

Margaret Zhang to Exit Vogue China

Condé Nast mentioned it’s looking for a successor to take over after Zhang, whose appointment by no means turned much less divisive.