Below the glow of neon lights, Ryan Gosling embodies the motion hero archetype, starring in a compelling story for TAG Heuer. The marketing campaign captures The Fall Guy star amidst a nocturnal cityscape, his presence as magnetic because the watches he represents.
The TAG Heuer Carrera Chronograph, a timepiece identified for its fusion of sophistication and superior know-how, graces Gosling’s wrist like a pure extension of his persona.
Ryan Gosling for TAG Heuer Carrera Chronograph
The featured TAG Heuer Carrera Chronograph has a 39mm metal case and ergonomic lugs, highlighting the watch’s in-house Calibre TH20-00 automated motion and 80-hour energy reserve. The chronograph’s dial boasts a reverse Tricompax structure.
The placing commercial celebrates the duality of Gosling’s roles—each on-screen as a stuntman in The Fall Man and off-screen as a TAG Heuer brand ambassador—illustrating the synergy between performer and timepiece.
TAG Heuer’s marketing campaign has a cinematic high quality the place the city backdrop turns into as important to the aesthetic because the Carrera Chronograph. Gosling, captured in moments of contemplation and motion, displays the essence of TAG Heuer: timelessness amidst the fixed movement of life.
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