Saint Laurent Summer 2024 Campaign: A Statement of Fashion

Saint Laurent’s summer time 2024 marketing campaign captivates with highly effective imagery by style photographer Juergen Teller. The placing imagery options fashions Penelope Ternes, Ajus Samuels, and Loli Bahia, set in opposition to uncooked, textured backdrops of rock and stone that epitomize a mix of power and class.

As seen by artistic director Anthony Vaccarello, the summer time assortment exhibits a placing juxtaposition, the place utility seamlessly merges with sophistication. Outsized pockets and structured parts combine into body-conscious silhouettes, highlighting the luxury brand’s signature tailoring prowess.

Saint Laurent Summer season 2024 Marketing campaign

A muted but impactful colour palette, dominated by shades of khaki, black, and white, echoes the pure parts that body the gathering. Complementing the tailor-made items are assertion equipment that mark the return of daring, chunky jewellery.

This season, the Saint Laurent woman adorns herself with an eclectic mixture of metals, from cuff bracelets to assertion earrings, each bit a declaration of her daring individuality. Glossy leather-based gloves add a layer of mystique.

The visible narrative extends into movement with an accompanying movie directed by Teller, set in opposition to a hauntingly lovely classical string rating, additional enriching the gathering’s storytelling.

Constructing on the model’s legacy and its spring campaign that includes the enduring Diana Ross, this summer time 2024 providing continues the story.