Sarah Richardson Launches ‘Beyond Noise’ Magazine

Sarah Richardson, the stylist and former style artistic director of Doc Journal, is launching Past Noise, a brand new bi-annual print journal and digital platform, together with her husband, the photographer Richard Bush, and investor Stefan Ericsson.

Richardson has assembled a masthead that features Holly Shackleton as editorial director, Fran Burns as sustainability style director and Venetia Scott as senior style editor-at-large. Juergen Teller, Mario Sorrenti, Malick Bodian, Sarah Mower and Anders Christian Madsen are among the many contributors to the primary difficulty.

With the challenge, Richardson goals to modernise the normal ladies’s journal, getting away from “the identical course of the final 50 years the place it’s style, magnificence, social and celeb,” she mentioned. “The fashionable girl is greater than that.”

The print journal will are available in two separate volumes — “Past” and “Noise” — one devoted to visuals, the opposite to textual content. The primary difficulty has 12 covers, starting from a self-portrait by Grey Sorrenti to actress Monica Bellucci shot by Juergen Teller. It opens with a letter by primatologist Jane Goodall and consists of an interview with New York Instances style critic Vanessa Friedman, a Laurence Ellis-lensed picture unfold of rewilding in Patagonia and a characteristic on the finale to Alexander McQueen’s Spring/Summer season 1999 present.

The print difficulty has attracted advertisers together with Gucci, Prada, Loro Piana and Celine, nevertheless it’s the web site, which can harness video, generative AI and the metaverse to showcase style merchandise in novel methods, that has higher business potential, mentioned Bush.

Lately, as mass market magazines like Glamour, Attract and InStyle have suffered from shrinking advert gross sales, unbiased titles catering to area of interest, prosperous audiences have fared higher. With print points going for £75, that’s definitely who Past Noise is concentrating on.

“I’ve seen magazines come and go and this isn’t one thing that we wish to be a flash within the pan,” Richardson mentioned. “It’s style insiders constructing this collectively and creating one thing they assume is completely different to different publications.”